Alps Coffee – Stadium Box

Task
The aim of the project was to design a lounge that reflects the identity of Alps Coffee while also serving as a premium meeting place. The space was intended to offer a special experience during sporting events, as well as being suitable for business and personal conversations. Particular attention was paid to acoustic comfort and flexible use. The furniture was designed to accommodate different group sizes and usage scenarios with ease. The interior concept is complemented by a large screen for broadcasting matches, as well as a bar area featuring a wine fridge, a coffee machine, and a display area for Alps Coffee products.

Concept and implementation
The key challenge was to transform a lounge measuring less than 30m² into a distinctive and unique brand space. To ensure clear brand recognition, the design language developed during the redesign of the company’s headquarters was adopted and consistently applied.
Colours, materials, fabrics, and forms are based on Alps Coffee’s brand identity and interpret it through a contemporary architectural language featuring striking geometric elements. This creates a sense of spatial continuity between the company headquarters and the stadium box, which strengthens the brand’s presence and brings it to life.
A key component of the design was the integration of acoustically effective elements into an overall concept that harmonises with the atmosphere. The carpet in the lounge area, as well as a backlit curtain running along part of the room’s perimeter, significantly improve the room’s acoustics while also fulfilling an important design function. The indirect lighting creates additional depth and lends the room a special atmosphere without visually dividing it. Safety requirements and compliance with standards were also consistently taken into account. All textiles, carpets, and seating used meet the fire safety requirements necessary for use in this environment.

Result
The result is a compact yet striking space that combines brand identity, functionality, and comfort. Every detail has been carefully planned and coordinated to create a harmonious, premium, and distinctive spatial experience.